MELANIE'S STORY // Vision City is an inspirational art company that began as doodles in Melanie Greenwood's sketchbook, while touring Europe with rock musicians in constantly moving vehicles. As a former Model with Elmer Olsen Model Management and graphic design graduate from George Brown collage (Toronto, ON), Melanie always had a special passion for music branding and inspirational messaging. When she founded Vision City in the spring of 2009, her work consisted of promotional campaigns for bands and record labels around the world, including photography, album artwork, t-shirt design, concert posters and logo design. After moving to California in 2011 with her musician husband Chris, (AKA "Manafest") Melanie felt compelled and inspired to find a deeper purpose for her artwork. She wanted each art piece to transcend further then one client at a time and bring messages of hope into any space. Thus, the very first Vision City screen print collection was born on November 15, 2011, consisting of 12 black and white inspirational concepts known as the "Born For This" Collection. The collection sold successfully on a private Etsy store and was quickly picked up by Fab.com, which created a world wide platform for the collection. The second collection, "Created to Create" launched exactly one year later on November 15, 2012 garnering Vision City a featured spot at the Unique USA event in Los Angeles. Melanie decided to stay consistent with black ink on white recycled paper as it became an instant signature for the brand as a whole. In early spring 2013, Melanie had the honour of having a selection of VC art pieces screened onto canvas and added to the fall 2013 collection of the National Children's Decor Retailer, Land of Nod. With this in mind, Melanie has decided to explore future collections in both children's art as well as contemporary art for teens/adults, while incorporating some prints onto apparel design.
Vision City is now a dual purpose company of both design service and art products. Vision City was awarded "Artwork of the year" at the 2012 CMGA Music Awards for her work with "The Color" album art. Melanie continues to work within the music industry while developing the VC art collections. The heart of Vision City is now and always will be to bring inspiration and hope through each art piece.
design is telling a story that is never heard but rather is felt - Melanie Greenwood, Art Director